OUR STORY

Yeah Bro was born out of a love and admiration for brotherhood, or bro-hood as we like to call it.

Our founders, Emily Salter and Conan Taupo, were fuelled by their two boys – or should we say, bros – Easton and Emmett. The two little outdoor adventurers share the best and most precious bond, and Emily and Conan wanted a way to share the importance of this brotherhood with others, and help create connections between those who maybe don’t have that special bro-hood just yet. Yeah Bro are here to create the sickest kids clothes and accessorises around, and create connections while doing it.

Yeah Bro is here for the fun of life and creating clothes to do it in.

  • THE BRO-HOOD

    Bro-hood, community and connection is our driving force. We want to hit our next generation of bros with a wave of impact, and to do that we create connections wherever we can. We just want to share the love.

  • THE MINDSET

    Of course we love our kits, but we stand for more than that. We're here for a purpose that's bigger than ourselves- that's what's really important. We're all about supporting our bros through any hard times they face, and creating a space for them that feels safe to chat about it.

  • THE LAUGHS

    We don't take life too seriously, we're just here to have some fun. We wanna share the good vibes and positivity with our mates and help give bros another thing to smile about. We're also about all things adventure, and want to encourage all of our bros to get out into the world and live their lives to the max.